Privacy Policy

Last updated: 18/04/2026

1.Introduction

Mitchell's Detailing Aberdeen Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you use our services or visit our website.

We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following personal data:

Contact details: Name, phone number, email address
Booking information: Vehicle details, service history, appointment details
Payment information: Billing address and transaction details (we do not store full card details)
Photographs and media: Images or videos of vehicles (before and after detailing)
Website usage data: IP address, browser type, pages visited (via cookies or analytics tools)

3. How We Use Your Information

We use your personal data to:

Provide and manage our valeting and detailing services
Respond to enquiries and communicate with you
Process bookings and payments
Improve our website and services
Use before-and-after photos for marketing purposes (only where consent has been given)
Comply with legal obligations

We only use your data where we have a lawful basis to do so, such as fulfilling a contract, complying with legal requirements, or your consent.

4. Use of Vehicle Photographs

We may take photographs or videos of vehicles for the following purposes:

Documenting the condition of the vehicle before and after services
Internal quality control
Marketing and promotional use (e.g. website, social media)

Where images are used for marketing:

We will seek your explicit consent before publishing
We will avoid including identifiable personal information (such as number plates or location details) unless agreed
You may withdraw consent at any time, and we will remove the images where reasonably possible

5. Sharing Your Information

We do not sell your personal data. We may share your information with:

Payment processors
IT and website service providers
Legal or regulatory authorities where required

All third parties are required to respect your data and handle it in accordance with the law.

6. Data Retention

We keep your personal data only for as long as necessary:

To fulfil the purpose it was collected for
To meet legal, accounting, or reporting requirements

Photographs used for marketing will be retained until consent is withdrawn or they are no longer required.

7. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent where applicable

To exercise your rights, please contact us using the details below.

8. Cookies

Our website may use cookies to improve your browsing experience. You can control cookie settings through your browser.

9. Data Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.